Invisible to Chosen.
Website, search and AI visibility for local businesses, in the order that makes ads work.
I take a local business from invisible to chosen, in one fixed order: offer, website, search, authority, then ads. I don't sell the pieces.
Where your next customer looks now
Three places, one set of facts.
Google Maps and search. The AI assistant on their phone. The ad that shows up beside both. All three read the same things about your business: your website, your Google Business Profile, your reviews, and what other sites say about you.
Google says local results are ranked on relevance, distance and prominence, and that a business with complete, accurate information is more likely to show up.1 Its AI answers are built on the same search index, and a complete Business Profile can help you appear in them.23
When an AI summary shows up, fewer people click: 8 percent of those visits ended with a click on a result, against 15 percent without one.4 And when your website and a reputable outside source disagree about your business, Google tells its raters to trust the outside source.5
One more thing most sites get wrong. Most AI crawlers do not run the scripts many websites use to build their pages. They read your raw page, or nothing.6
Run this test. Two minutes, on your phone.
- Search your main service and your town. Not your business name. "Furnace repair Barrhaven." "Physio Kanata." Where are you? Open the map. Still there?
- Ask the assistant on your phone. "Who should I call for [your service] in [your town]?" Were you named? Were the facts right: the phone number, the address, the services?
If you weren't there, that is the gap. It is not a statistic. It is yours, and it is the first line of your scorecard.
Why your last marketing didn't add up
Most marketing is sold one piece at a time. Ads here. A website there. Someone posting. Nobody checks one against the other.
The lazy agency sells you the piece you asked for, takes a cut of what you spend, sends every click to your homepage, counts every call in one bucket, and never comes back to fix anything. Nothing is broken. It was never built as one thing.
Three checks on your own reports:
- Can your last report tell you which ad produced which call? If everything is counted together, calls that had nothing to do with the ads get credited to them.
- Is there a page built for each ad, or does every click land on your homepage?
- Does the fee go up when your spend goes up, whether or not the calls do?
One fixed order. Found, Trusted, Booked.
Every client goes through the same three steps, in the same order. I don't skip one because you asked. The only way past a step is a full audit that shows it is already done. The order is the product.
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Found, the Local Foundation
The obvious choice when someone in your area searches or asks AI.
Your offer, your facts, your Google profile, your website, then search and AI visibility inside it. In that order. 60 to 90 days.
Fixed project, quoted at discovery.
See what Found includes -
The Trusted retainer
Every month, more of the ways people look lead to you, and what they find there earns their trust.
Content built from your real material, and the citations, reviews, listings and links that make outside sources agree with you.
Monthly retainer, quoted at discovery.
See what Trusted includes -
The Booked retainer
More of the right inquiries, on purpose, each one traced to what it cost.
Ads, last. Each campaign with its own offer, a page per ad, every inquiry traced to its source, and your front desk ready for the calls.
Monthly retainer plus your ad spend, quoted at discovery.
See what Booked includes
Why ads come last
I ran a Google search campaign for a client in a brand new category. Three weeks, zero impressions. Nobody was searching for it yet. Search captures demand that already exists. It cannot create it. One campaign, one lesson, and I build the order around it.
How it starts
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Search scorecard. Free.
I measure where you show up today: about 20 ways people look for a business like yours, on Google Maps and search, weighted by distance. Then 10 questions to two AI assistants, each asked five times, reported as a share of answers that named you. Your own number starts the same day: the calls, bookings and direction requests you already count.
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Discovery call.
Your numbers, your capacity, who builds your site.
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Found.
60 to 90 days. At the end we read the scorecard again, Day 0 beside exit.
Who I work with, and who I don't
You run an established local business. Staff, a service that works, customers who come back. And you are about to spend: rebuilding the site, about to start ads, just left an agency, or paying a lead marketplace that sells the same lead to four of you. You know marketing is not your zone of genius, and you want one person to own it.
Two rules that cost me money. I do not work with two businesses that compete for the same customers in the same area. And I take one new Found client a month, because I do the work myself.
Not a fit: you want ads this week and no audit first. I will say no, and tell you why.
This site is built the way I build yours
You can check it yourself, on your phone.
The facts about Alchmy are written into every page, word for word the same as on my Google profile, so Google and the AI assistants all read one story. Every page arrives complete, with nothing hidden behind a script they cannot run. AI assistants are welcome here, and a short note tells them what each page is for. The map is real Ottawa streets, drawn once, so it does not slow your phone down. And the pages load fast. Test it yourself.
Yanick Chiasson, founder and marketing engineer.
I do every client's work myself, with AI agents I build for the repetitive parts. No account manager, no hand-off. Sales and management career, electrical engineering training, co-captain of a Speakeasy Mastermind chapter. Based in Ottawa.
Start with the number you have today.
Free, measured, no pitch deck. If we fit, you get the full scorecard, a call, and a start at the first step your business has not done. If we don't, you get a straight answer and the reason.
Get your free search scorecard
Remote across English Canada. Based in Ottawa.
Sources
- Google Business Profile Help, Tips to improve your local ranking on Google. support.google.com/business/answer/7091
- Google Search Central, AI features and your website. developers.google.com/search/docs/appearance/ai-features
- Google Search Central, AI optimization guide. developers.google.com/search/docs/fundamentals/ai-optimization-guide
- Pew Research Center, Google users are less likely to click on links when an AI summary appears, July 2025. www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/
- Google, Search Quality Rater Guidelines, September 2025. guidelines.raterhub.com/searchqualityevaluatorguidelines.pdf
- Vercel and MERJ, The rise of the AI crawler, December 2024. vercel.com/blog/the-rise-of-the-ai-crawler