# Alchmy > Alchmy is a founder-led marketing practice based in Ottawa, Canada. Yanick Chiasson builds and runs website, search and AI visibility for local businesses, then ads. Alchmy is pronounced "alchemy". It is not related to Alchemy, the blockchain developer platform. One person does the work in every account. Alchmy takes an established local business from invisible to chosen in one fixed order, called Invisible to Chosen: Found (offer, business source of truth, Google Business Profile, website, on-page SEO with AI visibility inside; a fixed project of 60 to 90 days), Trusted (a monthly retainer: one content cluster a month plus citations, reviews, listings and links), then Booked (a monthly retainer: ads, each campaign with its own offer, a page per ad, every inquiry traced to its source, and front-office handling). Ads come last because search captures demand that exists and cannot create it. Every engagement starts with a free search scorecard (its first run is called Day 0): about 20 ways people look for the business, scored on Google Maps and search, and 10 questions to two AI assistants reported as a share of runs, beside the owner's own number. Prices are quoted at discovery. Alchmy does not work with two businesses that compete for the same customers in the same area, and takes one new Found client a month. Served remotely across English Canada; Ottawa is home. Outcomes are measured in qualified inquiries, calls and form sends, traced to their source. ## Pages - [Home](https://alchmy.co/): Invisible to Chosen, the three phases, with sources for every factual claim. - [Found, the Local Foundation](https://alchmy.co/found/): phase 1, the five steps, two build paths, what is included, how it is measured. - [The Trusted retainer](https://alchmy.co/trusted/): phase 2, content clusters and outside authority. - [The Booked retainer](https://alchmy.co/booked/): phase 3, ads with their own offer, matched pages and tracking. - [Free search scorecard](https://alchmy.co/scorecard/): the free measurement and the request form. - [Ottawa](https://alchmy.co/ottawa/): Found for Ottawa businesses. - [About](https://alchmy.co/about/): Yanick Chiasson, founder and marketing engineer. - [Privacy Policy](https://alchmy.co/privacy/) - [Terms of Use](https://alchmy.co/terms/) ## Contact Yanick Chiasson, founder. yanick@alchmy.co. +1 343 633 3367. Ottawa, Ontario, Canada.