Then this is not the page. Ads come third for a reason: a search campaign on a business people cannot find or trust spends money to send them somewhere that does not convince them. If a full audit shows Found is already done, we start at Trusted. If Trusted is done too, at Booked. Most are not done.

My builder does the site.

Good. Path B. Your builder builds, I write the spec and check the result. Same price.

Can't I do this with AI tools?

You can draft pages, posts and replies with them. None of them decides the order, writes your claims limits, runs an acceptance test or reports your real number. That is what you are buying.

A fixed project price, quoted at discovery, because the scope follows the scorecard. No surprise invoices after.

Found, the Local Foundation: Website and Local SEO

Is this you

Your business works. Staff, regulars, a reputation in town. And one of these is true this month:

You are about to rebuild the website, or someone offered to.
You are about to start ads, or restart them.
You just left an agency, and you are not sure what you paid for.
You pay a lead marketplace, and the leads go to four of you.

If one of those is you, Found is where I start. Not with ads. With the thing the ads would send people to.

Day 30: your Google Business Profile, complete and live

"When do I get customers?" is the right question, so here is the first answer.

Google already sends people to your profile every day. It is the first thing they see, before your site, before any ad. By day 30 it is complete: the right categories, every service written in the words people search, prices or ranges, hours, real photos, one spelling of your name and one phone format everywhere, and the answers to the questions people used to ask on your profile written into your services. Google says local results are ranked on relevance, distance and prominence, and that complete, accurate information helps you show up.1

The review ask starts the same month, by hand, within the rules of your industry.

Five steps, in this order

Your offer and your distinctive assets.

Services named plainly. Prices or ranges. Who each one is for. One reason to choose you. One name, one logo, one phone format, one look. Light, not a makeover. Nothing after this step can be written without it.
Your business source of truth.

Every fact about your business, your offer, your voice, and what you can and cannot claim, in one document you own. Every later step reads it. So does every page, profile and agent that works on your business after me.
Google Business Profile, listings and socials, aligned.

The day 30 win above, plus Apple and Bing, plus every listing and social profile you already have, matched to the same facts.
Website.

Built by me on my templates, or by your builder from my spec. Either way: tap to call and book on every page, one main action, a short form, real photos, plain reading, and tracking on every call, booking and form.
On-page SEO, with AI visibility inside.

Structured data on every page. Pages written so people, search engines and AI assistants understand the same thing about you. Nothing hidden behind a script. AI visibility is a line on your scorecard, not a separate product and not a promise.

Your builder or mine

Path A

I build the site on my templates.

Path B

Your builder builds it. Your nephew, your Wix person, the agency you like.

I write the spec: sitemap, every page's brief and copy, header rules, structured data per page, speed and mobile targets, the conversion rules, the compliance block. Your builder builds from it. I check the finished site against a signed acceptance test: the raw HTML, the structured data, the key facts, whether AI crawlers are blocked, whether every page gets to your phone in one tap.

Same price either way. Path B is not the cheap option. The spec and the check are the work. We decide which path on the discovery call.

What you own at the end

Your business source of truth. One document, yours, that every future vendor can read.
Your website, in your own hosting account. Hosting and one batch of edits a month are included for as long as you are a client. After that the site is yours to host, or I host it for a small fee.
Your Google Business Profile, complete, on your account.
Your scorecard, Day 0 beside exit, on a method written down so it can be run again.

An asset, not a rental. If we stop here, nothing I built stops working.

How it is measured

Two lines, side by side, Day 0 and exit.

Your number.

The one you already count: bookings, calls, direction requests, form sends. From your booking tool, your Google profile and your site. Counts only. I never see customer names.

Coverage.

About 20 ways people look for a business like yours, weighted by distance, on Google Maps and search. AI answers on 10 questions, asked five times each on two assistants, reported as a share of answers that named you, never as a rank. A move smaller than the noise between two runs is reported as no change. I would rather tell you nothing moved than dress up a wobble.

How the scorecard works

Everything included

Nothing on this page is an extra.

The source of truth interview, with your four business numbers and your capacity.
Your light core offer and your distinctive assets sheet.
Claims limits written for your industry, so no page says something you cannot say.
The compliance block for your industry: licence numbers, health rules, consent on forms.
Google Business Profile pre-check, setup and completion. Apple Business Connect. Bing Places.
Listings and social profiles matched to one set of facts.
The review ask kit: the link, a card for the counter, a script, and the rule for your industry.
The website, Path A or Path B, with the acceptance test. Path A sites are built in your own hosting account, so leaving is a handshake, not a migration.
Structured data and on-page work on every service page.
One location page for your own town.
The call-handling check: a test call at Day 0 and at exit, and a one-page answer-or-call-back rule for your front desk.
A monthly one-page report in your words.
The exit scorecard, delivered in person or on a call, Day 0 beside exit.

Every step has a written exit criterion

Before we start, you get the list: what "done" means for each of the five steps.

Source of truth accepted.
Offer live on the profile and the site.
Profile complete.
Listings matched.
Site live and passing the acceptance test.
Structured data on every service page.
Call-handling check done.
Scorecard delivered.

If a step is not done, I keep working on it. That is the promise I can put in writing today. The rest is measured, not promised.

Questions I get

When do I get customers?: Google already sends people to your profile. By day 30 it is complete, and that is the first thing they see. Your own number is counted from Day 0, so you see what moves and when.
I just want ads.: Then this is not the page. Ads come third for a reason: a search campaign on a business people cannot find or trust spends money to send them somewhere that does not convince them. If a full audit shows Found is already done, we start at Trusted. If Trusted is done too, at Booked. Most are not done.
My builder does the site.: Good. Path B. Your builder builds, I write the spec and check the result. Same price.
Can't I do this with AI tools?: You can draft pages, posts and replies with them. None of them decides the order, writes your claims limits, runs an acceptance test or reports your real number. That is what you are buying.
What does it cost?: A fixed project price, quoted at discovery, because the scope follows the scorecard. No surprise invoices after.

After Found

Found makes you the obvious choice where you already are. The Trusted retainer makes more of the ways people look lead to you, every month. One plan, next page.

The Trusted retainer Found for Ottawa businesses

Start with your scorecard.

Fixed project, quoted at discovery.

Get your free search scorecard

Found, the Local Foundation