Yanick Chiasson, founder and marketing engineer
One person does the work in every account. This is who.
Why Alchmy
Alchmy started as Alchmy Digital, a business my wife and I built together. We chose the name for what we saw in the work: raw material in, something that pays out. We wrote copy, emails, nurture sequences, whatever a client asked for. Broad digital marketing, done well.
When Melissa went all in on her coaching and speaking career, I kept the business running as it was. It did not take long to see the problem. I was doing what clients asked for, and it was not what they needed. A nurture sequence on top of a website nobody could find. Ads before the foundation could hold them. Good pieces, wrong order, and the client paid for every one.
So I stopped selling pieces. I kept the one thing I know how to do, build a system and run it in order, and rebuilt the business around it. Alchmy, without the Digital. This one is mine.
The name made sense to me as an engineer once I looked at what alchemists actually did. They wrote a process down, ran it, recorded what came out, and ran it again. The gold was never the point. The method was. An alchemist was the first process engineer.
That is what you get here. Offer, website, search, authority, then ads. Same order, every client, because the order is what makes the pieces work. It is the opposite of lazy marketing, and it is the only way I know to make a local business the obvious choice.
A practice, not an agency
I do the work myself. The offer, the facts, the profile, the site, the search, the content, the ads. No account manager between us, no junior who has never spoken with you, no payroll. For the repetitive parts I build AI agents and I run them. My hours go to judgment: what to do, in what order, and what not to do.
That is also why I take one new Found client a month. The limit is my hands.
Why the order
In every job I have had, I sold the system and refused the piece. In electronics sales, in restaurants, in marketing. A customer who wanted one part of a setup got told, with conviction, that the part alone would not do what they wanted, and why. Some left. The ones who stayed got the result they came for.
It cut the other way too. I have refused to sell a television because it was wrong for the kids who would sit in front of it. I have taken a $300 bottle off an order because it would have fought the meal, and poured the one that fit. Both cost me the commission. Some of those customers came back, some did not. The commission was never the point.
Alchmy is that habit, written down: offer, website, search, authority, then ads. One order, every client. When someone asks for ads first, I say no, and I say why. It costs me work.
Signing you is not the win. Your number moving is.
Background
- A sales career, in electronics retail. Top five in Canada two years running, the first year on fifteen hours a week while at university.
- Restaurants: managed big teams, learned what a front desk does to a reputation.
- Electrical engineering training. I build systems, not campaigns.
- Before Alchmy, I built the automations behind another company's marketing: the research, the pages and the tracking, run as one system.
- I build my own AI agents for the repetitive work, and the operating system they run in.
- Co-captain of a Speakeasy Mastermind chapter in Ottawa.
How I work
Remote across English Canada. Based in Ottawa. One client conversation at a time: calls, a shared channel, a one-page report a month in your words, and the scorecard read with you, Day 0 beside exit. You always know what was done, why, and what it changed. And you can ask me directly.
Alchmy is a founder-led marketing practice based in Ottawa, Canada. Yanick Chiasson builds and runs website, search and AI visibility for local businesses, then ads.
Alchmy, said like alchemy. No relation to Alchemy, the software company.