Your free search scorecard

A written measurement of where your business shows up today, on Google Maps, in search and in AI answers, with your own number beside it. Yours to keep, whatever we decide after.

Free.

Get your free search scorecard

Get your free search scorecard
Day 0. Where you show up today, before anything changes. Gold pin: you. Navy dots: other businesses, for illustration only. Not ranks. Map data © OpenStreetMap contributors.

What it counts

About 20 ways people look.
The services you want more of, your category, "near me", the towns you can actually win from where you are, and the next-door categories that compete for the same customer. Weighted by distance, because Google Maps weighs distance hard. Each one scored on Google Maps and in search: where you are, and who is above you.
AI answers, as a share of runs.
Ten questions a real person would ask, with your town and province in them. Each asked five times on two assistants, in a fresh chat every time, logged out. The result is the share of answers that named you, with the count: "12 of 50". Never a rank, because the same question gives a different list every time.
Wrong facts, logged.
The old phone number, the second address, the service you stopped offering. Found during the run, reported to you, fixed in Found.

The first run is Day 0, the line every later run is compared with. The method is written down and frozen for your business, so the 30-day check and the exit scorecard are the same run and the lines compare.

Your own number starts the same day

Bookings or booked jobs. Calls and direction requests from your Google profile. Form sends. Whatever you already count. From your booking tool and your profile, as counts, never names. It becomes the first line of every report after, because it is the number you actually care about.

A real example: this site

I score myself the way I score a client. Here is alchmy.co at Day 0, 2026-11-06.

alchmy.co Day 0
  • Google, last 90 days 40 impressions, 1 click, average position 10.2. First for "alchmy". Nothing else.
  • Ranking keywords 0. Domain power: 1 out of 100.
  • AI answers 0 percent tracked visibility on ChatGPT, Gemini and Copilot. Asked directly, ChatGPT describes Alchmy correctly from this site. Gemini confuses it with a Web3 company called Alchemy. Neither names Alchmy for "website, local SEO and AI visibility in Ontario".

Not flattering. It is the truth on the day I started, and it is the line I will measure against. Yours will look different, and I will show it to you the same way.

What it is not

Not a ranking promise. Not a sales deck. Not an audit that ends with a price. It is the measurement, written so you can read it, with the method beside it so anyone could run it again.

I run a few each month

A scorecard takes me a few hours, and I run every one myself. So I read every request, and I pick the ones where I can see the fit: an established local business, about to spend, in English Canada. Those get a full scorecard and a call. The rest get a short personal reply within two business days, with the honest reason. I take one new Found client a month, so the queue is real.

Get your free search scorecard

Five minutes. I read it myself.

What you type goes to me and to the tools I use to answer you. Nothing is sold, nothing goes on a list. The details: Privacy

Right now I am about to…

Please do not put customer or patient information in the form. It is not needed.

Get your free search scorecard