Your Google Ads are running. Where are the calls?
In 90 days I rebuild your Google Ads around one high-value procedure, with three landing pages that continue the promise of the ad and tracking on every call and form. No paid click ever lands on your homepage.
If your qualified inquiries are not at least 30 percent above baseline by day 90, I keep working for 30 more days at no charge.
- Day 21
- Your ads run again, this time for one procedure, and each ad lands on a page written for that search.
- Day 45
- The first read. You see every call and consult request from the last three weeks, and which search produced each one.
- Day 90
- The phone rings with people asking about the procedure you chose. At least 30 percent more qualified inquiries than your baseline, or I keep working. You know the number, and you decide with it whether to double the budget or stop.
This is for established dental clinics in the Ottawa area that already pay for Google Ads and cannot say what those ads produce.
If your last agency sent every click to your homepage and then emailed you a chart, keep reading.
Three Ottawa-area municipalities at the Founder Rate. One clinic per municipality.
Yanick Chiasson, founder of Alchmy. I do the work in your account myself. You will never be handed to a junior.
Ninety days from now
You stop guessing what your ad money does. You start choosing what it does.
By day 90 you know how many qualified inquiries your ad budget produced, which search started each one, and whether to double the budget or stop. The three pages, the tracking and the account are yours either way.
Why you are stuck now
Can you say, right now, how many of last month’s ad dollars turned into a consult request?
- Your ads send people to your homepage, where they have to find the procedure themselves.
- Your report says the cost per click went up. It does not say how many people called.
- Discount cleaning ads bring price shoppers, not the cases you want more of.
- Someone set the campaigns up a year ago. Nobody has really touched them since.
None of that is your fault. It is what a lazy agency looks like from the inside.
The Triple-Path Patient Capture System
People searching for the same procedure want different things. One wants a price. One wants a provider they can trust. One wants an answer to a fear. So each of the three gets its own path.
- Three tightly matched ad groups for your procedure in your municipality.
- Three landing pages, each written to continue what its ad promised.
- One rule: no paid click ever lands on a homepage or a generic services page.
All three are built from one Brand Vault: your offers, your angles, your voice, your colors, your key data. Your clinic owns it.
What makes this different
| The lazy agency | Alchmy |
|---|---|
| Sends paid clicks to your homepage | Every click lands on a page built for that search |
| Reports impressions and click costs | Reports calls and consult requests |
| Touches the account once a month | Works the account every week, in writing |
| Hands you to a junior | You work with me |
| Works for the clinic down the street too | One clinic per municipality for that procedure |
What happens after the phone rings is your team’s job. Mine is making sure it rings with the right people.
What you get
Yours to keep when the Sprint ends, whether or not we continue
- The Brand Vault: one document with your offers, your angles, your voice and your key facts, so every page and ad says the same thing about your clinic.
- Three landing pages, one for each reason people search for your procedure, so the price shopper and the nervous patient each land on the page written for them. In your account, under your name.
- Three matched ad groups, built in your Google Ads account, so the campaigns stay yours.
- Call and form tracking on every inquiry, so each one is tied to the search that produced it. In your account, not mine.
- The recorded Offer and Angle Workshop with its working document, and a Call Script Cheat Sheet for your front desk.
During the 90 days
- Offer and patient profile session for your procedure
- Weekly written optimization summaries
- Monthly recorded walkthroughs
- Front Desk Conversion Hour: one session with your team on handling the new inquiries
- Client portal for reports, requests, deliverables and the milestone roadmap
- Priority access to me
Terms
- Live in 21 days, if your team returns approvals within 3 business days
- One clinic per municipality for that procedure
Ask your last agency who owns the landing pages they built for you.
Nothing on this list is an extra. If it decides whether the phone rings with the right people, it is in the Sprint.
The 30 or 30 guarantee
30 percent more qualified inquiries, or I work 30 more days free.
Apply for a spot- What counts
- A qualified inquiry is a call or a consult request about the procedure we advertise, from someone in the area you serve. If they are not at least 30 percent above your baseline by day 90, I work 30 more days at no charge. I rebuild the angles and test again through those 30 days.
- The baseline
- The calls and form inquiries your clinic can document for the 30 days before we start. If you have no record, I put tracking on your current campaigns during the build, and the two weeks before go-live are the baseline.
- Three conditions
- All things a clinic that wants this would do anyway: at least CA$2,000 a month in ad spend for the 90 days, approvals within 3 business days, and a phone that is answered during business hours.
Founder Rate
Over 90 days you will spend at least CA$6,000 on ads. The Sprint costs CA$3,800, and it is the part that tells you what the CA$6,000 is doing.
- CA$2,000 Foundation, once
- Pays for what you keep: the Brand Vault, the three pages, the tracking.
- CA$600 per month, 3 months
- Pays for the weekly work: what I change in your ads and pages, and why.
CA$3,800 in total. Pay in full and the third month is on me: CA$3,200.
Why the Founder Rate: this is the first Ottawa cohort. The first three clinics give me the numbers I will publish, with your permission, and they get the price. You pay less, I get the proof. That is also why the guarantee is my time, not a refund.
After the first 3 Ottawa-area municipalities, the Sprint is CA$3,000 Foundation plus CA$1,000 per month, CA$6,000 in total. The Founder Rate stays locked for your procedure in your municipality for as long as we work together.
Apply for a Founder Sprint spot
3 municipalities at the Founder Rate. One clinic per municipality. When a municipality is taken, it is taken.
This takes two minutes. I read every application myself and reply within two business days.
Questions
- Do I have to sign a long contract?
- No. The Sprint is 90 days.
- Who owns the landing pages and the ad account?
- You do. The Brand Vault, the three pages and the tracking stay with your clinic when the Sprint ends.
- Will you work with the clinic down the street?
- Not for the same procedure in the same municipality.
- What do you need from my team?
- Assets and approvals within 3 business days during the build, and someone who answers the phone.
- What if I am not spending CA$2,000 a month on ads yet?
- Apply anyway and tell me where you are. If the Sprint is not the right fit today I will say so.
- What happens after 90 days?
- You keep everything. If the Sprint paid for itself, you can continue on a monthly retainer. If you prefer to run it yourself or with someone else, the system is yours.
- What do you count as a qualified inquiry?
- A call or a consult request from someone asking about the procedure we are advertising, in the area you serve.
Canadian dental marketing. Founder-led. Built for accountability.